How it works

Our software harnesses predictive analytics and automated social graph analysis to unlock Social Influence® and identify “Micro Influencers”

Our software applies predictive analytics and automated social graph technology to extract NFluence® values from each customer. Translation? We use your sales data to build a graph of who is connected to whom and who causes spend. This creates a whole new way to maximize value out of your network and maximize the value of your CDPs.

Customer Data

Network Construction

Social Influence Score

Customer Data

Network Construction

Social Influence Score