Power of Nfluence

Communities are driven by everyday influencers

✓ 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts
✓ Consumers are 71% more likely to make a purchase based on social media referrals
✓ Friends matter more than celebrities but which friends, and how much?

Power of Nfluence

Communities are driven by everyday influencers

✓ 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts
✓ Consumers are 71% more likely to make a purchase based on social media referrals
✓ Friends matter more than celebrities but which friends, and how much?

Why Specific Friends Matter?

Money

They driver up to 70% of spending although they aren’t themselves the highest spenders

BullsEye

It’s more cost-effective to target them than new users since they are already users

Money_Network

Their impact will be felt quickly as strong social influence amplifies impact across the network.  First Retail case study showed an 11% revenue lift

Female_Icon

Micro-influencers with 1,000 followers generated 85% higher engagement than those having 100,000 followers

Money

They driver up to 70% of spending although they aren’t themselves the highest spenders

BullsEye

It’s more cost-effective to target them than new users since they are already users

Money_Network

Their impact will be felt quickly as strong social influence amplifies impact across the network.  First Retail case study showed an 11% revenue lift

Female_Icon

Micro-influencers with 1,000 followers generated 85% higher engagement than those having 100,000 followers