What is Nfluence

✓ A quantitative measure of influence
✓ We measure actions within your application/web site, not chatter on social media
✓ Add what a user spends plus their influence on others –that’s Total User Value

Current View

The traditional Lifetime Value used by companies includes an individual users’ value, but ignores influence.

With Nfluence!

Nfluence provides a quantitative measure of influence.  We add what a user spends plus their influence on others – their true Total User Value

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How it works

Our software harnesses predictive analytics and automated social graph analysis to unlock Social Influence® and identify “Micro Influencers”

Our software applies predictive analytics and automated social graph technology to extract NFluence® values from each customer. Translation? We use your sales data to build a graph of who is connected to whom and who causes spend. This creates a whole new way to maximize value out of your network and maximize the value of your CDPs.

Customer Data

Network Construction

Social Influence Score

Customer Data

Network Construction

Social Influence Score

Increasing Revenue through Micro-influencers

✓ Create campaigns and target Micro-infuencers in order to increase revenue
✓ Leveraging our Smart Audience builder enables stakeholders to create custom, targeted audiences that are easily exportable

See the Algorithm in Action

Increasing Retail Spend

0 %
Increase in Revenue
0 %
Increase in New Customers
0 %
Increase in items/Trxn

Improving User Acquisition

0 %
Increase in Clicks
0 %
Increase in Reach
0 %
Cost per Click Savings

Leveraging the Nfluence Platform

Identifying key customers with high Social Influence allows your business to pursue influence-based approaches to marketing

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Discover the true impact, value, and best engagement opportunity for each customer to uncover your Micro-influencers

Maximize organic advertising opportunities by targeting customers most likely to spread the word

Empower your Micro-infuencers through giftpacks they can share with their friends

Predict_Spending

Predict and influence the spending behaviors of your Micro-influencers

Expand_Influence

Expand the Social Influence of your best Micro-Influencers by rewarding them for their advocacy

Sales_Icon

Discover the true impact, value, and best engagement opportunity for each customer to uncover your Micro-influencers

Maximize_organic

Maximize organic advertising opportunities by targeting customers most likely to spread the word

Empower

Empower your Micro-infuencers through giftpacks they can share with their friends

Predict_Spending

Predict and influence the spending behaviors of your Micro-influencers

Expand_Influence

Expand the Social Influence of your best Micro-Influencers by rewarding them for their advocacy